This checklist covers most of the problems we regularly encounter with customers artwork   . . . . .

• If you are sending press ready PDF  
   
• Don't forget to send ALL the fonts you have used  
   
• Don't forget to send ALL your linked graphics  
   
• Beware of "Drag and Drop"  
   
• CMYK cannot reliably match Pantone and RGB colours  
  eg Reflex Blue printed CMYK is not like Reflex Blue as a Pantone spot colour
   
• Don't set white objects on overprint
  Transparent white objects are invisible
   
• Remember to add suitable bleeds
   
• Set overprint black where appropriate
  Appropriate most of the time
   
• Avoid creating fine black text using CMYK  
  Use black ink only for best results
   
• Don't try to match colours to an uncalibrated monitor or printer
   
• Have you used any low res bitmaps?
  Ideally bitmaps should be 300dpi MINIMUM at same size
   
• Do you have an effective proofing procedure?
  This is absolutely vital !!!   The simple fact is you will always make mistakes, we all do ...